Creative Commercials

The annual NFL Super Bowl showcased touching commercials during break time of the game

The Superbowl is something most in America watch. Many  throw “Superbowl parties” to gather with friends and family to eat and watch the competition between the two best teams of the season. Then there are others who solely watch the game for the interesting commercials. The superbowl is famously known for having some of the best ads on television. 

Because 2020 is an election year, this superbowl hosted quite a few political advertisements, but still included a good variety of the anticipated commercials. A commercial that aired for the Pepsi’s “Mountain Dew” replicated “The Shining.” This humorous commercial showed the actor hunting down the girl to give her a Mountain Dew Zero to drink, followed by the product which was previously blood, flowing out of the famous elevator doors and into the hallway just like the movie. Another funny advertisement consisted of a man eating Cheeto Puffs to get out of physical labor and filing papers at work. The people see the Cheeto dust on his hands while the song “Can’t Touch This” plays in the background to excuse him from getting work done. 

As expected, there were also commercials to advertise car companies and the new technology they’ve come up with. One of the ads that featured a new car was the 2020 Hyundai Sonata. The new model of the Hyundai can casually park itself now, which was displayed in the commercial. This commercial featured Chris Evans, John Krasinski, and Rachel Dratch, who are all from Massachusetts, mocking thick Boston accents while hyping up the new self-park feature. 

As well as the funny upbeat ads, the commercials included heartfelt ads. We don’t  expect a superbowl ad to bring us close to tears, but the new Google assistant commercial revolved around an aging man using his Google Home to show him pictures of his late wife “Loretta.” The device flipped through a slide show of memory lane to ensure he never forgets the memories they made together and how happy they were. 

The more controversial commercials, the political ads, were widely talked about long after the gang ended. Mike Bloomberg’s political commercial for George Kemp, hit emotions, while still promoting his campaign. Before Kemp passed, he wanted to play in the NFL and now his family is fighting to end gun violence and Bloomberg, a Presidential 2020 candidate, advocated for their message. President Trump’s 2020 campaign ads highlighted his accomplishments and displayed how the world has changed since his 2016 election. 

This year’s superbowl commercials touched millions of people, whether making the audience laugh, or reminding them to live life to the fullest, or informing them about policies. Now, we sit back and wait for the next round in February 2021.