Imagine a big company wasting $1 million on your logo just to make it look the same as it already does. That is what it has come to with Walmart’s new logo. The large retail franchise company decided to spend $1 million to remake its logo, but when it came to applying the change, the new logo was nearly identical to the old one.

Walmart is itself the largest store in the world, and its logo is seen by millions every day. So when they altered it, everyone felt that there had to be some motive behind this. Maybe they wanted to provide a new and modern appearance to their brand, or maybe they wanted to attract a new generation of buyers. But then, after all the expenditure, the new logo ended up being quite similar to the old one.

“I think it’s the biggest waste of money ever. There was absolutely zero reason to waste $1 million on a copy-and-paste logo that didn’t change.” Cole Fisher, senior student

Others would probably think that the change was just an appearance-based one, where Walmart would be able to make it seem like they were doing something new and exciting while actually not making much of a change. It’s just like buying new clothes that are the same as your old ones; you’ve spent the money, but you don’t have anything different to show for it.

Also, perhaps there are some other reasons why Walmart shifted its logo. Perhaps they needed to try out various designs to determine what would be most successful before they implement something more drastic in the future. Perhaps they just needed to keep their brand new and exciting in the minds of their customers. But if so, it seems that there may have been cheaper ways of doing it than it took a million dollars.

“I don’t like the idea at all. I think it’s dumb, not a smart investment, and a low-intelligence purchase to make. As a big corporation, there’s got to be better money spending choices.” Shawn Whoriskey, senior student

In the end, employees, managers, and other corporate workers for the big-time company must feel a bit dissatisfied with the fact that the franchise just spent $1 million on a new redesigned logo that looks very much identical to the original one that was already established. That $1 Million could’ve been used in a much more productive way as bumping up the employees’ wages and expanding in other ways.

But this is exactly what a big company like Walmart would want from society: to be talked about. Whether you think the switch was a waste of money or a clever marketing ploy, one thing is for sure – Walmart’s logo is definitely getting some buzz these days. And maybe one day we will actually see a change worth the hype.