Coconut Creek shoppers can now engulf themselves in the strong, yet relaxing aroma of luxury scents. Lèlior, a home fragrance business primarily known for its rich, high-quality fragrances and diffuser scents, recently opened its first brick-and-mortar location at the Promenade in Coconut Creek.
Created by perfumers Ido and Natalie Lazarovich, Lèlior was initially an at-home, family-related hobby. Which then evolved into a multi-billion-dollar company within two years under the Elio Group. Due to its online presence, the company has gained many valuable customers of all age groups. Selling intricate items like candles, diffusers, and room sprays that were created to evoke a sense of emotion or memory. This new store marks an important milestone for the brand, allowing customers to analyze products firsthand.
Although the Promenade seems like a great place to add a home goods store, the owner, Ido Lazarovich, says otherwise. “We had other temporary locations for holidays, but right now this is the first store.” He then expounds on why he chose the Promenade, saying, “It’s for the demographic and the traffic of the shopping center.”
The Promenade at Coconut Creek is known for its shops, restaurants, and entertainment, all of which exude a vigorous atmosphere. You know what else exudes a vigorous atmosphere? Perfume! With this being said, the owners felt that Lèlior would be the kind of shop the locals would love.
When walking into the new store, customers are greeted with a calm, nourishing ambiance. There are various stations where one can test, smell, and even purchase as many fragrances as they like. With the help of Ido and Natalie’s four children, customers never go without assistance. As it is a family business, all members of the Lazarovich family spend their time explaining all the natural minerals used in their perfumes. They find great pride in their craft, Mr. Lazarovich often repeating, “Everything we make is 100% natural, no chemicals, no shortcuts.”
Nowadays, having eco-friendly items in your home plays a big role in who you are as a person. Lèlior makes their scents by hand, combining different elements to make the perfect fragrance. Because they use natural resources, they rely on minerals around the world, not just in the U.S.
When meeting Mr. Lazarovich, I was told about the many minerals used in just one perfume. This fragrance, unnamed, was made using 270 different vanilla scents from around the world, while also being mixed with powder. It has a subtle, yet powerful musk mixed with a sweet, soft home-baked cookies vibe. A plus is that the product lasts for nearly twenty-four hours without having to reapply it.
With its official physical store now open, Lèlior is hoping to expand its company while still staying true to its origin. Their main goal is to create everyday fragrances that make a regular day feel like entering the gates of heaven. For more insight on the store, visit: www.lelior.com or take a trip to the Promenade and see the store in person!
